we are material designers.
everything we create is bright, bold and playful.
we design: SETS – INSTALLATIONS – PROPS
oh, and we also do JEWELLERY.
Art Direction and Set Design for a commercial for Diabetes Fonds.
We consumers think up the craziest solutions to add a little less sugar to our lives. Anything to dilute our daily intake of it. Meanwhile, the food industry just keeps hiding sugars in their ‘healthy’ products. Yes; sugar makes us happy; sugar makes us buy more. But it’s also pretty unhealthy.
The Dutch Research Foundation is tired of seeing us consumers take half measures to stay healthy. Sign the petition and make the food industry stop selling us hidden sugars and start giving us whole solutions!
Director: Thalia de Jong
Client: Diabetes Fonds
Agency: Havas Lemz
Creatives: Remco Marinus and Merien Kunst
Producer: Cake Film
Art Direction: IOIA
DOP: Wouter Verberkt
Editor: Lykle Tuinstra
Music: Flavia Faas
Post production + Grading: Captcha!
Make-up & Hair: Annemiek Bohnenn