CURA DECO
A series of improvised interior accessories, in IOIA's signature style ~ bold & playful, to spark joy.
An initiative that started since the shift in the creative sector because of the Coronavirus lockdown. To stimulate the therapeutic value of creating & staying inspired in these challenging times.
Finding new value in debris props and materials, IOIA has been repurposing objects from their archive stock. Transforming curated homewares into decorative objects with a focus on colour, material & finish exploration. Adding tactile surfaces, manipulating & combining shapes or tweaking the tones of products to create a surprising look. By being resourceful & by doing more with less, a new spotlight shines onto an β’πΈπ©π’π΅ πΆπ΄π¦π₯ π΅π° π£π¦ π’π― πΆπ―π₯π¦π΄πͺπ³π¦π₯ β’ ornament.
Concept & Art Direction ~ Studio IOIA
Photography ~ Noortje Knulst
Product & Set Design ~ Studio IOIA
2020
