THE GLENROTHES
The artistry of visualising unique flavour notes through crafty visual effects
Creating a unique universe within the world of Whiskey, taking cues from beauty, fashion and luxury accessories, activating a sense of desire and enchantment.
The Glenrothes invited Soursop agency to rebrand their 18Y & 25Y products, and to distinguish their product from the crowded brand category, elevating the visual assets in a high-end way. IOIA was invited to answer this striking brief with refined set solutions.
We collaborated closely with photographer Kate Jackling, and created abstract visuals full of hints to the tasting notes of the products and the heritage of the brand; Styling elements refer to the ingredients, and characteristics of the drink & the Scottish estate where the Whiskey finds its origin. In-camera special effects with light, reflections and refractions added a mesmerising filter to the images, transferring you to the captivating world of The Glenrothes.
Client ~ The Glenrothes Agency ~ Soursop
Photographer ~ Kate Jackling DoP ~ Sebastian Linder
Production Company ~ Sticky Stuff Set Design ~ IOIA
2023
